In the world of social media marketing, TikTok is a force to be reckoned with. With over a billion active users, this app can be extremely influential to a brand’s online presence. It’s important for marketers to stay up-to-date with the latest TikTok updates. In this article, we’ll explore the most recent changes to the platform and what they mean for marketers.
AI-Powered Scripting Tool
TikTok has recently added new tools to its Creative Center to help marketers develop better video ads. One of these TikTok updates is an AI-powered scripting tool that generates three unique scripts based on user input. These scripts contain a headline or hook, scripted lines for the voiceover, cues for how and when to appear on camera during the body of the video, details for accompanying on-screen images and text overlays, and a call to action. This tool is available to all TikTok Creative Center desktop users with a TikTok for Business login.
TikTok Agency Hub
Another one of the TikTok updates is that it has launched a new Agency Business Center Hub. This hub is designed to help users create and manage TikTok campaigns. The hub contains case studies, tools, and guides for creating successful TikTok content.
Creative Challenge
TikTok has made it easier for marketers to connect brands with influencers through its new in-app Creative Challenge. This feature allows marketers to detail a challenge brief to guide influencers in creating content for ads on the For You page. Marketers can then review and approve submissions as they come in.
Open Application Campaigns
Open Applications campaigns are one of the many TikTok updates. Open Application Campaigns allows brands to upload campaign details to Creative Marketplace, where creators can browse and apply for campaigns that make sense for them.
TikTok Ads
From 7th July, 2023, TikTok is restricting the types of data used to surface personalised ads to teenagers in specific regions.
Visual Search
TikTok is testing visual search in select markets which allows users to upload a picture to the search field and see content results that match or are similar to the image uploaded.
TikTok Series
TikTok has launched Series where marketers can have up to 80 videos in a collection with each video being allowed to be up to 20 minutes long behind a paywall for up to $189.
TikTok Content Monetisation
TikTok has rolled out TikTok Live, a subscription model that allows creators to monetise their presence through exclusive content such as badges, subscriber-only lives and chats, and custom emotes. In addition, TikTok has added subscriber-only videos to the list of perks for live subscription holders.
Conclusion
In conclusion, TikTok is constantly evolving to provide new features and tools for marketers. From AI-powered scripting tools to in-app creative challenges, TikTok updates are committed to making it easier for brands to connect with influencers and create successful campaigns. As the platform continues to expand its shopping capabilities and content monetization options, it’s important for marketers to stay up-to-date with the latest updates.
